Education Voters of America President Beth Sullivan is quoted in today’s Boston Globe in an article that looks at various strategies being employed to reach out to low income and minority voters about important issues they”ll be asked to make a decision on at the polls on Election Day.

The particular focus of the article is Question 1 on the ballot in Massachusetts, which would eliminate the state income tax and, consequently, funding for many government programs.  Groups are mobilizing to talk with those people who would be most affected by the policy.  They discuss the challenges of doing voter education in these communities. From the article:

The notion behind a targeted appeal to voters of color is rooted in the idea that their numbers figure to surge in November, as people flock to the polls to support Barack Obama. But the first challenge is making sure those voters know the question is even on the ballot, and making sure they don’t stop, as many voters do, before they get to the ballot questions.

One finding from talking to voters, which isn’t necessarily a shock, is that the views of elected officials do little to sway voters when it comes to taxes.

"I think right now people are really mad and highly skeptical that anyone in power is going to tell them the truth," said Beth Sullivan of Education Voters of America, which has been heavily involved in outreach to the minority community. "Voters don’t trust who’s in charge."